digital Business Intelligence
Business Intelligence is the ability to transform data into information and information into knowledge, so as to optimize the business decision-making process. Intelligence is the Key to Success. The key to thriving in a competitive marketplace is staying ahead of the competition. Making sound business decisions based on accurate and current information takes more than intuition.
Business Intelligence tracks the information that is already present and predicts the results or possible reasons for various outcomes while market research collects data that is not present and tries to make sense from the numbers. BI makes data product into a report for aiding business strategies whereas market research is collecting feedback from the market about certain products or services offered by a company. Though BI and Market research are different from each other, they can end up using each other’s data to come to vital conclusions.
How do we do it ?
We use a variety of tools to retrieve data from the warehouse and to present it to users. The BI reports are interactive with our users, which may include any or all of the following:
- proactive (for example alerting a manager if a preset trigger is reached, such as the numbers of admissions offers for a particular programme reaching the target number)),
- responsive (for example allowing users to select tailor-made and dynamic reports, rather than reports being static and centrally-disseminated)
- contextual (for example, automatically identifying a user’s profile and adjusting the content or emphasis of a report to reflect their role in the organisation or their previous usage.
Make the smart decision in your company
Business intelligence tools are all about helping you understand trends and deriving insights from your data so that you can make tactical and strategic business decisions.
Some startups and smaller-size businesses are thinking… “These tools are way too advanced and complex for my company. It’s no use”. It couldn’t be more wrong…
Nowadays BI tools can help businesses of all shapes and sizes make sense of complex, big data and drive profits!